Jose

1. What inspired the idea of Golden Bites, and how would you describe your brand personality to customers in a single sentence?

Ans – Golden Bite serve Indian comfort food in Terrace,BC. Our brand personality is warm, creative, and approachable in a modern, mobile way and we believe in serving happiness and cultural flavour in every bite.

2. Who are your ideal customers, professionals, or families and how did you determine their buying habits or food preferences?

Ans – Our ideal customers are students, working professionals, and young families aged 18–40. Their habits were studied through local observation and social media trends. They most prefer quick, fresh & affordable meals around $14–$17 and enjoy tasty foods.

3. How will you balance introducing creative new menu items while keeping costs manageable and ensuring consistent quality?

Ans – We plan to introduce limited time seasonal specials while keeping a consistent core menu. By sourcing ingredients locally and purchasing in bulk, we can maintain creativity and freshness without increasing costs.

4. Does your pricing reflect a premium cafe image, or are you aiming for affordability and a high volume of money, and why did you choose that approach?

Ans – Golden Bite focuses on affordability with quality rather than a premium image. The goal is to attract a high daily customer volume from students and workers who value great taste at a fair price.

5. What marketing methods do you think will connect best with your audience social media campaigns, local partnerships, or community events?

Ans – Social media ads (Instagram & Facebook) and local events will be the main methods. Collaborating with college communities and festivals will help increase brand visibility.

6. Where do you see Golden Bites in 3–5 years, do you plan to expand locations, add online ordering, or develop a brand franchise?

Ans – Within 3–5 years, Golden Bite aims to expand to nearby towns and also launch online ordering, and eventually franchise the brand across northern BC.

7. How will you make your brand stand out in a market where many cafes and snack shops already exist?

Ans – Golden Bite will stand out through its Indian fusion flavours, mobile truck flexibility, and loyalty-based offers that keep prices fair while delivering a unique cultural experience.

8. What kind of staff training or internal culture will you build to ensure consistent product quality and customer service?

Ans – Training will focus on customer service excellence, hygiene standards, and consistency in taste. Staff will be encouraged to adopt a friendly, respectful, and team-focused culture.

9. How will you adjust your menu or promotions during different seasons or holidays to maintain steady sales?

Ans – During cold seasons, we will introduce warm soups, chai combos, and spicy comfort meals, while in summer we will offer cool beverages and light meals. Holiday promotions will include discount combos and event catering.

10. How do you plan to balance startup costs (like equipment and ingredients) with marketing?

Ans – By prioritizing essential equipment first and using effective cost, digital marketing such as social media and word of mouth. Local suppliers will be used to reduce ingredient transportation costs.

Vivek

1. What inspired the idea behind Golden Bites, and how does your brand differentiate itself from other local bakeries or food businesses?​

Ans – Golden Bite was inspired by the need for fresh and fast Indian meals in Terrace. It focuses on mobile service, authentic spices, and combo meals that bring a “Royal taste in every bite.”

2. How did you define your target market, and what customer insights or data did you use to understand their preferences and dietary needs?​

Ans – Target market insights came from local events, festivals, and student communities in Terrace. Feedback showed a demand for quick, flavourful meals that balance taste, price, and convenience.

3. Can you explain your pricing approach—does it reflect a cost-based, value-based, or competition-based strategy, and how does this align with your overall brand positioning?​

Ans – Our pricing is a value-based strategy , meals are priced at $14–$17 to match customer expectations for affordable yet high-quality food. It reflects the comfort with culture positioning.

4. What promotional mix do you plan to use to reach your target audience (social media campaigns, local partnerships, events), and how will you measure their effectiveness?​

Ans – We will use social media ads, community event participation and discount programs. Also we get review on google to effectiveness will be measured by social engagement, repeat purchases, and event-day sales growth.

5. Could you provide more detail on your sales goals and budget allocation for marketing activities—specifically how you plan to achieve profitability within the first year?​

Ans – The goal is to reach daily sales of 50 to 70 meals in the first year. Around 10–12% of total revenue will be dedicated to social media ads, flyers, and local collaborations to increase brand reach.

6. What financial risks or uncertainties might affect Golden Bites (such as fluctuating ingredient costs or seasonal demand), and how does your plan address these challenges through contingency planning?

Ans – Risks include fluctuating food costs and seasonal demand. To manage these, Golden Bite will adjust menu portions, offer seasonal specials, and maintain supplier flexibility.

7. Who are your ideal customers for Golden Bites products?

Ans – Ideal customers are students, working individuals, and local event visitors looking for quick, affordable, and flavourful food options.

8. How will you keep customers coming back to Golden Bites?

Ans – By offering combo deals, giving loyalty discounts to regular customers, consistent flavours, and an engaging Instagram presence showcasing new dishes and customer stories.

9. What risks could affect your business, and how will you manage them?

Ans – Major risks include bad weather affecting outdoor sales. Golden Bite will mitigate this with indoor event partnerships and multiple supplier options.

10. How will you gather feedback from customers to improve your products?

Ans – Through social media polls, QR-code feedback forms on receipts, and direct customer interactions at events and truck stops.